6 days agoThe Power of Images: How to Use Graphics to Enhance Marketing ContentHumans perceive 80 percent of their surroundings through their eyes. Visual content attracts attention, evokes an emotional response, adds context and makes content more memorable. Yet, finding unique, on-brand and engaging imagery can be a challenge for marketers. Hiring a photographer can be costly but finding quality marketing photos requires…Graphic Design4 min readGraphic Design4 min read
Mar 14The Power of Automation: How to Transform B2B Marketing with Artificial IntelligenceSome of today’s biggest brands use artificial intelligence (AI) tools to gain a competitive edge. AI sifts through customer data, targets paid ads, personalizes user experiences and facilitates decision-making. With more than a third of companies reporting the use of AI in their business in 2022, marketers who take advantage…B2b Marketing4 min readB2b Marketing4 min read
Mar 6The B2B Marketer’s Ultimate Spring-Cleaning ChecklistSpring is almost here, and that means one thing: spring-cleaning. It’s the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are…B2b Marketing3 min readB2b Marketing3 min read
Mar 6Empathy in Marketing: Why a Human Touch Is CrucialWith the rise of remote workplaces, artificial intelligence tools, and data utilization, it’s easy to assume that relationships are founded on a network of technologies. These digital transformations sometimes cause customers to lose sight of the people behind a brand. The personal, human touch plays a vital role in successful…B2b Marketing4 min readB2b Marketing4 min read
Feb 27How to Grow Your LinkedIn Following for Powerful Marketing ResultsWith more than 810 million users, LinkedIn is the number-one spot for members to network professionally, ask and answer questions, post and find jobs, and demonstrate thought leadership. As a marketing tool, LinkedIn is one of the most effective places to find and engage with decision-makers who could be interested…Linkedin Profile4 min readLinkedin Profile4 min read
Feb 20How to Build a High-Quality Email List that Drives Business SuccessEmail has been around for more than 50 years, yet it feels more rooted in our daily lives than ever. Even with the growth of social media and a constant flux of new platforms and applications, email remains a pillar for digital communications, including marketing. Research shows that 77 percent…Email Marketing4 min readEmail Marketing4 min read
Feb 13What Marketers Need to Know About Hybrid EventsMarketing events and in-person experiences have faced some rocky challenges in recent years, but 2023 is shaping up to be a comeback year. In fact, 90 percent of B2B marketers and 70 percent of B2C marketers executed at least one in-person, hybrid or virtual event in the second half of…B2b Marketing4 min readB2b Marketing4 min read
Feb 6Five Lessons B2B Marketers Can Learn from World-Class AthletesGrit. Determination. Strength. These are just a few traits that come to mind when we think of world-class athletes. While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. …Marketing3 min readMarketing3 min read
Feb 68 Bad Habits Every Marketer Should (and Can) BreakEvery professional wants to build healthy, productive habits that benefit themselves, their team and their organization. Developing positive habits takes time and focus. Breaking bad habits can be even more challenging. Poor habits can have a negative impact on productivity, colleagues and your career. …B2b Marketing4 min readB2b Marketing4 min read
Jan 308 Essential Attributes of a Landing Page that ConvertsIn digital marketing, a landing page is a standalone web page designed exclusively as a “landing” point for an individual marketing or advertising campaign. The landing page is where users are directed when they click a link from an ad, social media post, email or other marketing initiatives. The dedicated…Landing Page Optimization5 min readLanding Page Optimization5 min read
