Gerri KnilansIt’s Time to Retire These Corporate Buzzwords and PhrasesTo keep language fresh, clear, and authentic, consider retiring these words and phrases for good.5 min read·2 days ago----
Gerri KnilansHow to Build a Professional Network that Drives Business GrowthA robust professional network offers learning opportunities and business growth. Here are five ways to foster professional networking.5 min read·6 days ago----
Gerri KnilansThe Science of Words and Unleashing Its Power in Business CommunicationsOrganizations that understand how to maximize the power of words foster better business relationships and sustained business growth.4 min read·Apr 22, 2024----
Gerri KnilansHow to Craft Compelling Website Copy: Tips for SuccessEffective website copy can transform visitors into leads and leads into customers. Here are ten tips for writing copy that converts.6 min read·Apr 15, 2024----
Gerri KnilansEmail Marketing Mistakes and Blunders To AvoidMissteps can cost valuable resources and tarnish your brand’s reputation. Here are 16 common email marketing mistakes to avoid.6 min read·Apr 8, 2024----
Gerri KnilansBest Practices for Podcast Guests: How to Make a Lasting Impression — Trade Press ServicesHere are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back.5 min read·Apr 4, 2024----
Gerri KnilansHow to Drive Business Success by Investing in EmployeesWhen organizations invest in their employees, they also invest in business growth. Here are six best practices for supporting your…5 min read·Apr 1, 2024----
Gerri KnilansHow to Turn Case Studies into Powerful Marketing AssetsCase studies are a marketing staple. To maximize the value of case studies, consider these do’s and don’ts.4 min read·Mar 25, 2024----
Gerri KnilansBecoming a Published Author: How to Choose the Right Book Publishing FormatOne of the most important choices during a literary journey to becoming a published author is determining the right book publishing format.6 min read·Mar 18, 2024----
Gerri KnilansThe State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and…Listen to expert perspectives on the trends shaping today’s evolving B2B publishing landscape and the technologies to expect.8 min read·Mar 11, 2024----
