Every professional wants to build healthy, productive habits that benefit themselves, their team and their organization. Developing positive habits takes time and focus. Breaking bad habits can be even more challenging. Poor habits can have a negative impact on productivity, colleagues and your career. …

In digital marketing, a landing page is a standalone web page designed exclusively as a “landing” point for an individual marketing or advertising campaign. The landing page is where users are directed when they click a link from an ad, social media post, email or other marketing initiatives. The dedicated…

As the saying goes, “The only constant in life is change.” This is especially true in business. Whether facing reorganization, leadership shifts, acquisition, technology upgrades, rebranding or culture modifications, change is a part of our everyday lives. Adjusting to it, however, can be challenging, disruptive and exciting all at the…

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Mistake #1: Ignoring the Data The ability to measure the…

With the prevalence and variety of online and digital media, it’s easy to fall prey to the misconception that print marketing is no longer relevant in today’s B2B marketplace. That said, the question of whether print is dead has been touted across headlines since digital media’s inception decades ago. As…

Marketing metrics and key performance indicators (KPIs) are vital factors to monitor, record and measure the success of marketing initiatives. They are a critical component of any marketing plan. Without them, marketing teams are unable to track performance and effectiveness. The most appropriate metrics and KPIs vary by organization, platform…

At the beginning of each year, opening a new calendar marks a fresh start for many. It’s common to kick off the year with personal New Year’s resolutions to shape goals and focus for the next 12 months. By nature, marketers are ambitious, optimistic and forward-thinking. Setting (and achieving) goals…

As the New Year rapidly approaches, it’s valuable for companies to take stock of the past year. It’s important to assess how your audiences engaged with your marketing content and topics. Following our own advice, we compiled a list of the topics we covered in 2022 to see what generated…

The popularity of podcasts continues to grow and doesn’t show signs of slowing. In fact, in 2021, there were 383.7 million podcast listeners globally and it is predicted that number will climb to around 424 million by the end of 2022. Listeners seek out podcasts for ease of access, entertainment…