Gerri KnilansHow Gen Z Will Change the B2B Marketing GameUnderstanding and connecting with Gen Z buyers are critical to staying ahead of the curve in a competitive B2B marketplace.6d ago6d ago
Gerri KnilansWhy Every Thought Leader Needs a Marketing Plan to Build and Sustain InfluenceFor thought leaders, personal branding is essential. Here’s how a strategic marketing plan can support your thought leadership and brand.Sep 30Sep 30
Gerri KnilansAre You a Subject Matter Expert or a Thought Leader? What’s the Difference and Why Does It Matter?To determine whether you’re a subject matter expert, a thought leader, or somewhere in between, ask yourself these questions.Sep 23Sep 23
Gerri KnilansPitch Perfect: Crafting the Perfect Media PitchMake your media pitch stand out by following these steps to success.Sep 16Sep 16
Gerri KnilansWhy Exceptional Customer Service Is Key to B2B SuccessTo create an outstanding customer service experience, focus on making your operations seamless, efficient, proactive, and innovative.Sep 9Sep 9
Gerri KnilansQuality vs. Quantity: What Matters Most in Readership?A smaller, more engaged audience is far more valuable than a large, passive one. Here are three reasons why quality trumps quantity.Sep 6Sep 6
Gerri KnilansMastering Time Management with Time BlockingImplementing time blocking in your daily routine requires planning, but the benefits are worth the effort. Here’s how to get started.Sep 3Sep 3
Gerri KnilansFive Tips for Optimizing Your LinkedIn ProfileA well-optimized LinkedIn profile can set you apart from the competition and attract valuable opportunities.Aug 26Aug 26
Gerri KnilansEssential Skills and Roles for a B2B Marketing Team: When to Build, When to OutsourceBuilding an effective B2B marketing team starts with identifying the core roles that drive strategy, execution, and growth.Aug 19Aug 19
Gerri KnilansSix Myths About Contributed Content-DebunkedContributed content offers companies and thought leaders a unique opportunity to reach the audiences who need their insights most.Aug 12Aug 12
