9 hours agoExplainer Videos: What They Are, Why You Need One and Keys to SuccessWith countless marketing channels at our fingertips across social platforms, apps, and the internet, capturing and retaining the attention of target audiences are more challenging than ever before. With an overwhelming volume of information reaching prospects daily, marketers are always searching for innovative ways to stand out from the crowd…Explainer Videos5 min readExplainer Videos5 min read
4 days agoSpying on the Competition: Three Simple Ways to Gain an AdvantageThe best marketers learn from others’ mistakes and successes. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive…B2b Marketing3 min readB2b Marketing3 min read
6 days agoSeeking an Extraordinary Ability Visa? How Getting Published HelpsMarketers understand the benefits of publishing bylined articles in trade publications. But getting published in relevant journals is also critical for business professionals seeking employment visas to live and work in the United States. Immigration to America can be a long and complex process. As global interconnectivity grows, it becomes…B2b Marketing5 min readB2b Marketing5 min read
May 22Summer Reading: Seven Books for B2B ProfessionalsAs summer nears, many of us are making travel plans, planning for the second half of the year, and experiencing the fluctuation of school and business schedules. Whether this time of the year brings increased business or relaxation, summer is an excellent time to commit to growth and learning. True…B2b Marketing4 min readB2b Marketing4 min read
May 15Writing for Quality and Clarity: Common Writing Mistakes Every Professional Should AvoidWhether an important email, sales proposal, bylined article or video script, developing content is a universal need. Even with tools such as spell check, a Thesaurus or supportive artificial intelligence (AI), quality writing can be difficult to produce. The way a brand communicates with the written word can have a…Writing7 min readWriting7 min read
May 8Seven Reasons B2B Customers Buy and What It Means for MarketersWhat motivates people to make a purchase? Why do they choose one product or service over another? Buyer motivation is complex, especially when it comes to B2B customers. …Content Marketing4 min readContent Marketing4 min read
May 5Three Free or Low-Cost Continuing Education Opportunities for B2B MarketersA true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety of training courses are available online for free or…B2b Marketing3 min readB2b Marketing3 min read
May 1Five New LinkedIn Features to Boost Your Brand PresenceLinkedIn has become an essential tool for brands, business professionals and entrepreneurs to connect, network and showcase expertise in their industries. In fact, 96 percent of B2B marketers use LinkedIn to distribute content to the platform’s millions of users. As the ever-changing landscape of business evolves, LinkedIn frequently introduces new…LinkedIn4 min readLinkedIn4 min read
Apr 24What Marketers Need to Know About Zero-, First-, Second-, and Third-Party DataWe live in a data-driven world. There are approximately 4.66 billion active Internet users worldwide, creating mass amounts of data across countless daily digital interactions. For today’s B2B marketers, navigating data is a critical skill. Additionally, the landscape of customer data collection and privacy is always changing. …Customer Data4 min readCustomer Data4 min read
Apr 17Four Questions to Ask that Will Help You Find and Define Your Brand’s ToneCommunication is at the heart of any business relationship. Whether it’s with a new prospect or a longstanding business partner, the manner in which a brand communicates can make or break a sale. More than a color scheme or logo, a brand’s identity conveys who they are, what they stand…Brand Strategy4 min readBrand Strategy4 min read
