Gerri KnilansHow to Define Your Value Proposition and USP — Trade Press ServicesA compelling value proposition and meaningful unique selling proposition form the foundation for all marketing communications.2d ago2d ago
Gerri KnilansSix Effective Ways to Know Your Customers BetterA rich understanding of customers provides businesses with a compass that helps them navigate today’s complex B2B interactions.Nov 11Nov 11
Gerri KnilansThe ROI of Thank You: Why Gratitude Matters in BusinessShowing gratitude is more than just a polite gesture; it’s a powerful tool that can foster client satisfaction and employee loyalty.Nov 11Nov 11
Gerri KnilansHow Great Leaders Inspire Action: The Power of ‘Why’When businesses start with why, it could be the game-changer your organization needs to inspire action and achieve long-term success.Nov 4Nov 4
Gerri KnilansThe Dark Side of AI Detectors: Why Accuracy Is Not GuaranteedAI detectors can be helpful tools, but they come with significant limitations that every business and writer should understand.Oct 28Oct 28
Gerri KnilansThe Power of Unsubscribing: Reclaim Time, Focus, and ProductivityIf your email inbox is cluttered with emails you never read, it’s time to consider the power of unsubscribing.Oct 21Oct 21
Gerri KnilansBudget-Friendly Time Management Tools to Keep You on TrackExperiment with different time management tools and techniques to determine what works best for you and your team.Oct 14Oct 14
Gerri KnilansFive Proven Strategies to Drive Raving Client ReviewsFollow these five steps and make sure soliciting positive client reviews is an integral part of your marketing strategy.Oct 7Oct 7
Gerri KnilansHow Gen Z Will Change the B2B Marketing GameUnderstanding and connecting with Gen Z buyers are critical to staying ahead of the curve in a competitive B2B marketplace.Oct 3Oct 3
Gerri KnilansWhy Every Thought Leader Needs a Marketing Plan to Build and Sustain InfluenceFor thought leaders, personal branding is essential. Here’s how a strategic marketing plan can support your thought leadership and brand.Sep 30Sep 30
